In today's market, a website is essential to business. Right now your buyers are online looking for the products or services that you offer. When they find you online are you converting or are they going somewhere else? There are 4 things to consider when creating or updating your website.
When it comes to website design confusion is the enemy. When a website is not concise and focused and contains too much information it will confuse the visitor. As a result they will take one look and if they don't understand who you are, what you do, and what you have to offer there is a good chance you will lose them. When creating or updating your website ask yourself 2 questions
Your Customer Comes First
In the old rules of marketing, the objective was to tell your customer base how your product is the hero. You wanted them to know how great your product is and how it will take care of all of their problems. At face value this makes sense. The problem is is that marketing this way is too superficial. It does not go deep enough of why customers buy. When you are busy telling your customers how long you have been in business or how you have the best customer service your customers are losing interest fast. Why? Because it is not focused on them it is focused on the product. Your customers care about themselves so make them the hero, not your product. Make your product the tool that helps the hero (your customer) achieve the goal they want to achieve.
Have a Clear and Obvious Call to Action
Once they read your content that you created with their needs in mind make it extra clear and extra simple of what you want them to do next. If it is to schedule an appointment create a button that stands out from the rest of the website and state "click here for an appointment" if you want them to come into your store create a button that says "click here to find out how to purchase said product" whatever it is you want them to do TELL THEM! To not have a clear message of the next step is like a salesman not asking for the sale. They will almost always walk away empty handed. You would be surprised how many website make this mistake. To check it out, do a Google search on any industry and look at a handful of websites and see how many of them don't tell you what to do. Most of them will only have one button at the top that says contact us. Don't make the same mistake.
Test and Measure
Once you get your website set up the way you want it to run don't just leave it. Many business just set it and forget it hoping it will work. It may not. It takes time and trial and error for it to hit on all cylinders. Test your web pages and analyze the result to see if it is in fact converting. If not use tools like Google Analytics to help measure your results. Even if your website is hitting on all cylinders now does not mean that it always will. You will need to change things up and keep working on it and changing to keep it hitting. Think of it like a car. It has to be nurtured and taken care of otherwise it will fall apart. Don't let that happen.
This is a starting a starting point of developing your website. If you begin with these rules and continue to learn and grow you will find yourself beating your competition. At those who are just setting it and forgetting it.